Better than Boot Camp, Greater than the Gym.

If someone told you, you could:

• look better
• feel better
• avoid muscular injuries and imbalances
• stave away chronic diseases
• operate more efficiently in work and sport
• have more energy
• deal with all kinds of stress better
• sleep better
• relax more often
• have better sex
• have fun and enjoy life

…. FOR THE REST OF YOUR LIFE, what would you do to get it?

If someone said you could have all the above and all you had to do was give up 30mins of your day for 3, 4, 5 days of the week, would you do it?

They say the best inventions are solutions to an existing problem.

The existing problem: Both Boot Camps and Gyms claim to, but don’t give you what is listed above! And people are starting to realise the limitations of both traditional exercise and this ‘latest craze’.

Why they don’t work:

Gyms

• A majority of people really don’t know what to do or why! Most of the time the only instruction given to a person using a gym is what a friend of a friend told them works best for their goal, what they read on the side of the machine or what they heard/saw through the media – think Biggest Loser and Woman’s Day magazine. This leads to injuries and people not achieving their goals! 
• The equipment there really only helps you to become better with that piece of equipment – a seated chest press and lat pulldown DO NOT transfer over into everyday health and fitness.
• Motivation to push yourself for best results is hard to come by for most, whilst intimidation can also be a massive factor!

Boot Camp

• They are a “one size fits all” type of workout. Regardless of experience, weight, injuries, strength, endurance, flexibility,etc…everybody is doing the exact same workout. If I did that with my clients, I would be out of business.
• They are great at helping beginner trainees progress to an intermediate level of fitness, but that’s it. There is no progression.
• They focus on anaerobic & muscular endurance while ignoring all of the other aspects of physical fitness.
• They offer no help with nutrition, emotional eating, injury recovery, etc….
• They are run by inexperienced trainers                       

In essence, the Boot Camps of today are just like the aerobic classes of the 80s, except

1. We have replaced aerobic endurance with anaerobic endurance, and
2. We have replaced Jane Fonda with this guy                                    (Source)

THE SOLUTION

• Exercise that accounts for INDIVIDUALS and their own circumstances!
• Education on the when, why, what and how so people aren’t struggling with little understanding on what they are committing to and doing 4+ times per week!
• Progression to their individual goals from any age or fitness level
• Education on the other half of the story: NUTRITION (on the science, not myths or things that worked well for someone)
• Equipment and training styles that avoid muscular imbalances and acute or chronic injuries
• Limited numbers of participants so people get the attention they deserve
• Creating accountability for the individual’s success or failures, by giving them the tools and assistance and not having dependence on the ‘Professional’, equipment or surroundings.

Now you know,

Exercise Your Potential.